I’ve never been a fan of E3. It seems dreadfully boring as a concept: pile as many sweaty press attendants into a large room with flashy PowerPoint presentations and PR guys with face mics. What you get is a niche managerial seminar that lasts for days.
Basically, a circle jerk; the unveiling of long awaited games the glistening climax.
In truth, there’s nothing a few internet videos can’t accomplish. But it’s the pomp and ceremony that gets everyone slavering. Slap some professionalism in the form of posterboard and projection screens, and you more or less are standing in the overarching ceiling of a convention center – E3. Can you smell the cheap plastic and body odor?
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